The term chocolate diamond is a relatively new and creative way to refer to brown colored diamonds this term was coined by the le vian group to entice buyers into seeking out brown or cognac colored diamonds but in all actuality le vian chocolate diamonds speak for themselves.
Are levian diamonds real diamonds.
But where exactly do chocolate diamonds come from.
There are tons of them.
We do know that with with pink and yellow diamonds the.
Not every brown diamond qualifies to be a chocolate diamond.
Le vian worked with the supplier rio tinto and partnered with the retailer signet jewelers.
And because they are only sold by le vian chocolate diamonds are set in original designs created by one of the most innovative jewelers in the world.
The campaign was a success.
What levian glosses over of course is that chocolate diamonds are just brown diamonds.
Chocolate diamonds are also much more affordable than other natural colored diamonds.
Are they real diamonds.
Spend any amount of time in the jewelry industry and you ll quickly get used to seeing the name le vian besides being a major exhibitor at numerous trade shows including jck las vegas the great neck n y based jewelry manufacturer has a red carpet presence that rivals chopard and harry winston.
And brown diamonds are the most common kind of diamonds.
Meaning that not every brown diamond is a chocolate diamond.
Le vian developed strawberry gold a proprietary softer tone pink gold to better complement chocolate diamonds.
Le vian chocolate diamonds.
Are chocolate diamonds real or synthetic.
The brand heavily advertised the chocolate diamond line including a massive tv media spend.
In 2000 the fine jewelry company le vian trademarked the term chocolate diamond and introduced a new brown jewelry line.
The craving for chocolate diamonds intensified during the period of 2005 2009 which saw the registration of chocolate diamonds.
The great neck n y based jewelry manufacturer traces its roots to 18th century persia.
I spoke with.
Looking for a unique spin on your glittering diamond jewelry.
Chocolate diamonds are a trademark owned by le vian group which refers to a select group of natural brown diamonds that match le vian s criteria as for quality and color.
As can be derived by the name chocolate their color tends to be dark or deep brown.